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이종수
이종수 교수 / Jongsu Lee
Phone : 02-880-9298
  • Ph.D in Engineering, Seoul National University
연구분야
  • Consumer Preference Analysis on New Products
  • Demand Forecasting of New Products
  • Discrete Choice Analysis
  • Evaluation of Market Structure and Market Regulation Research
  • Quantitative Evaluation of Technology Policy
  • Diffusion of Innovation
경력
  • · 2005. 3. ~ 2009.3 서울대학교 공과대학 산업공학과/기술경영경제정책대학원 조교수
  • · 2009. 4. ~ 2014.3 서울대학교 공과대학 산업공학과/기술경영경제정책대학원 부교수
  • · 2014. 3 ~ 현재 서울대학교 공과대학 산업공학과/기술경영경제정책대학원 교수
주요논문
  1. Chansu Lim and Jongsu Lee. An analysis of the efficiency of the oil refining industry in the OECD countries. Energy Policy, 142, 111491. April 2020.
  2. Meihan He and Jongsu Lee. Social culture and innovation diffusion: a theoretically founded agent-based model. Journal of Evolutionary Economics, 1-41. March 2020.
  3. Imjung Kim, Junghun Kim, and Jongsu Lee. Dynamic analysis of well-to-wheel electric and hydrogen vehicles greenhouse gas emissions: Focusing on consumer preferences and power mix changes in South Korea. Applied Energy, 260, 114281. February 2020.
  4. Junghun Kim, Hyunchan Seung, Jongsu Lee, and Joongha Ahn. Asymmetric preference and loss aversion for electric vehicles: The reference-dependent choice model capturing different preference directions. Energy Economics, 104666. January 2020.
  5. Keumju Lim, Justine Jihyun Kim, and Jongsu Lee. Forecasting the future scale of vehicle to grid technology for electric vehicles and its economic value as future electric energy source: The case of South Korea. Energy & Environment. January 2020.
  6. Junghun Kim, Hyunjoo Lee, and Jongsu Lee. Smartphone preferences and brand loyalty: A discrete choice model reflecting the reference point and peer effect. Journal of Retailing and Consumer Services, 52, 101907. January 2020.
  7. Dongha Kim, JongRoul Woo, Jungwoo Shin, Jongsu Lee, and Yongdai Kim. "Can search engine data improve accuracy of demand forecasting for new products? Evidence from automotive market." Industrial Management & Data Systems. June 2019.
  8. Sesil Lim, Sung-Yoon Huh, Jungwoo Shin, Jongsu Lee and Yong-Gil Lee. “Enhancing public acceptance of renewable heat obligation policies in South Korea: Consumer preferences and policy implications.” Energy Economics, 81, pp.1167-1177, June 2019. (SSCI)