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이종수
이종수 교수 / Jongsu Lee
Phone : 02-880-9298
  • Ph.D in Engineering, Seoul National University
연구분야
  • Consumer Preference Analysis on New Products
  • Demand Forecasting of New Products
  • Discrete Choice Analysis
  • Evaluation of Market Structure and Market Regulation Research
  • Quantitative Evaluation of Technology Policy
  • Diffusion of Innovation
경력
  • · 2005. 3. ~ 2009.3 서울대학교 공과대학 산업공학과/기술경영경제정책대학원 조교수
  • · 2009. 4. ~ 2014.3 서울대학교 공과대학 산업공학과/기술경영경제정책대학원 부교수
  • · 2014. 3 ~ 현재 서울대학교 공과대학 산업공학과/기술경영경제정책대학원 교수
주요논문
  1. Junghun Kim, Stehpen Youngjun Park and Jongsu Lee (2018). Do people really want renewable energy? Who wants renewable energy? : Discrete choice model of reference-dependent preference in South Korea. Energy Policy, (Accepted, Online available). (SSCI)
  2. HyungBin Moon, Stephen Youngjun Park, Changhyung Jeong and Jongsu Lee. “Forecasting electricity demand of electric vehicles by analyzing consumers’ charging patterns.” Transportation Research Part D: Transport and Environment. Volume 62, pp.64-79. July 2018. (SSCI/SCIE)
  3. HyungBin Moon, Hyunhong Choi, Jongsu Lee and Ki Soo Lee. “Attitudes in Korea toward Introducing Smart Policing Technologies: Differences between the General Public and Police Officers.” Sustainability. Volume 9, Issue 10, pp.1921-1937. October 2017. (SSCI/SCIE)
  4. JongRoul Woo, Jinyong Jang, HyungBin Moon and Jongsu Lee. “Analyzing public preference and willingness to pay for spent nuclear fuel facilities in South Korea: A latent class approach.” Progress in Nuclear Energy, Volume 100, pp.255-265. September 2017. (SCIE)
  5. JongRoul Woo, HyungBin Moon, Jongsu Lee and Jinyong Jang. ""Public attitudes toward the construction of new power plants in South Korea.” Energy & Environment, Volume 28, Issue 4, pp.499-517. June 2017. (SSCI)
  6. Sesil Lim, JongRoul Woo, Jongsu Lee and Sung-Yoon Huh. “Consumer valuation of personal information in the age of big data.” Journal of the Association for Information Science and Technology, September 2017. (SCIE, SSCI)
  7. JongRoul Woo, HyungBin Moon, Misuk Lee, Manseok Jo, and Jongsu Lee.“Ex-ante impact evaluation of Corporate Average Fuel Economy standards on energy consumption and the environment in South Korea Article.” Transportation Research Part D: Transport and Environment, Volume 53, pp.321-333, May 2017. (SSCI/SCIE)
  8. Junghun Kim, Jongsu Lee, Joongha Ahn. “Reference-dependent preferences on smart phones in South Korea: Focusing on attributes with heterogeneous preference direction.” Computers in Human Behavior, Volume 64, pp.393-400. November 2016. (SSCI)
  9. Samson Yusuf Dauda, and Jongsu Lee. “Quality of service and customer satisfaction: a conjoint analysis for the Nigerian bank customers.” International Journal of Bank Marketing, Volume 34, Issue 6, pp.841-867. 2016 (SCOPUS)
  10. Sesil Lim, Sung-Yoon Huh, Jungwoo Shin, Jongsu Lee, and Yong-Gil Lee. “Enhancing public acceptance of renewable heat obligation policies in South Korea: Consumer preferences and policy implications.” Energy Economics, February 2015. (SSCI)
  11. JongRoul Woo, Joongha Ahn, Jongsu Lee, and Yoonmo Koo. “Media channels and consumer purchasing decisions.” Industrial Management and Data Systems, Volume 115, Issue 8, pp.1510-1528, September 2015. (SCIE)
  12. Samson Yusuf Dauda, and Jongsu Lee. “Technology adoption: A conjoint analysis of consumers’ preference on future online banking services.” Information Systems, Volume 53, pp.1-15, October-November 2015. (SCI)
  13. Sung-Yoon Huh, Jongsu Lee, Jungwoo Shin. “The economic value of South Korea׳ s renewable energy policies (RPS, RFS, and RHO): A contingent valuation study.” Renewable and Sustainable Energy Reviews, Volume 50, pp.64-72, October 2015. (SCI)
  14. Joongha Ahn, JongRoul Woo, and Jongsu Lee*. “Optimal allocation of energy sources for sustainable development in South Korea: Focus on the electric power generation industry.” Energy Policy, Volume 78, pp.78-90, March 2015. (SSCI)
  15. JongRoul Woo, Jae Young Choi, Jungwoo Shin, and Jongsu Lee. “The effect of new media on consumer media usage: An empirical study in South Korea.” Technological Forecasting and Social Change, Volume 89, pp.3-11, November 2014. (SSCI)
  16. Sung-Yoon Huh, Donghwan Kwak, Jongsu Lee, Jungwoo Shin. “Quantifying drivers’ acceptance of renewable fuel standard: Results from a choice experiment in South Korea.” Transportation Research Part D: Transport and Environment, Volume 32, pp.320-333, October 2014. (SSCI/ SCIE)
  17. Jinyong Jang, Jongsu Lee, Seung-Hoon Yoo. “The public׳s willingness to pay for securing a reliable natural gas supply in Korea.” Energy Policy, Volume 69, pp.3-13, June 2014. (SSCI)
  18. Jungwoo Shin, Manseok Cho, Jongsu Lee, and Daeho Lee. “Strategic management of cloud computing services: Focusing on consumer adoption behavior.” IEEE transactions on Engineering Management, Volume 61, Issue 3, pp. 419-427, August 2014. (SCI)
  19. Jungwoo Shin, JongRoul Woo, Sung-Yoon Huh, Jongsu Lee, and Gicheol Jeong. “Analyzing public preferences and increasing acceptability for the Renewable Portfolio Standard in Korea.” Energy Economics, Volume 42, pp.17-26, March 2014. (SSCI)
  20. Nabaz T. Khayyat, Jongsu Lee, and Almas Heshmati. “How ICT Investment and Energy Use Influence the Productivity of Korean Industries?” Institute for the Study of Labor (IZA) Discussion Papers, Number 4766, pp. 1-34, March 2014.
  21. Joongha Ahn, Jungwoo Shin, Jongsu Lee, Kwangsoo Shin, and Hayoung Park. “Consumer Preferences for Telemedicine Devices and Services in South Korea.” Telemedicine & e-Health, Volume 20, Issue 2, pp.1-7, February 2014. (SCI)
  22. Jae Young Choi, Jungwoo Shin, and Jongsu Lee. “Strategic management of new products: ex-ante simulation and market segmentation.” International Journal of Market Research, Volume 55, Issue 2, pp.289-314, March 2013. (SSCI)
  23. Jae Young Choi, Jungwoo Shin, and Jongsu Lee*. “Strategic demand forecasts for the tablet PC market using the Bayesian mixed logit model and market share simulations.” Behaviour & Information Technology, Volume 32, Issue 11, pp.1177-1190, November 2013. (SSCI /SCIE)
  24. Jongsu Lee, Chul-Yong Lee, and Kichun Sky Lee. “Forecasting demand for a newly introduced product using reservation price data and Bayesian updating.” Technological Forecasting and Social Change, Volume 79, Issue 7, pp.1280-1291, September 2012. (SSCI)
  25. Joongha Ahn, Changwon Lee, Jongsu Lee, and Michael Paik. “An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras.” Journal of Global Scholars of Marketing Science, Volume 22, Issue 4, pp.356-369, September 2012. (KCI)
  26. Yoonmo Koo, Chang Seob Kim, Junhee Hong, Ie-Jung Choi, and Jongsu Lee*. “Consumer Preferences for Automobile Energy-Efficiency Grades.” Energy Economics, Volume 34, Issue 2, pp.446-451, March 2012. (SSCI)
  27. Junhee Hong, Yoonmo Koo, Gicheol Jeong, and Jongsu Lee*. “Ex-ante Evaluation of Profitability and Government’s Subsidy Policy on Vehicle-to-Grid System.” Energy Policy, Volume 42, pp.95-104, March 2012. (SSCI/ SCIE)
  28. Jungwoo Shin, Junghee Hong, Gicheol Jeong, and Jongsu Lee*. “Impact of electric vehicles on existing car usage: a mixed multiple discrete-continuous extreme value model approach.” Transportation Research Part D: Transport and Environment, Volume 17, Issue 2, pp.138-144, March 2012. (SSCI/ SCIE)
  29. Jongsu Lee, Jae Young Choi, and Youngsang Cho. “A forecast simulation analysis of the next-generation DVD market based on consumer preference data.” International Journal of Consumer Studies, Volume 35, Issue 4, pp.448–457, July 2011. (SSCI)
  30. Hayoung Park, YuCheong Chon, Jongsu Lee, Ie-jung Choi, and Kun-Ho Yoon. “Service Design Attributes Affecting Diabetic Patient Preferences of Telemedicine in South Korea.” Telemedicine Journal and e-Health, Volume 17, Issue 6, pp.442-451, July 2011. (SCI)
  31. Jaehoon Jeong, Chang Seob Kim, and Jongsu Lee*. “Household electricity and gas consumption for heating homes.” Energy Policy, Volume 39, Issue 5, pp.2679-2687, May 2011. (SSCI/ SCIE)
  32. Gicheol Jeong and Jongsu Lee*. “Estimating Consumer Preferences for Online Music Services.” Applied Economics, Volume 42, Issue 30 pp.3885-3893, 2010. (SSCI)
  33. Yuri Park, Hyunnam Kim, and Jongsu Lee*. “An empirical analysis on consumer adoption of mobile phone and mobile content in Korea.” International Journal of Mobile Communications, Volume 8, Issue 6, pp. 667-688, October 2010. (SCOPUS)
  34. Sinawong Sang, Jeong-Dong Lee, and Jongsu Lee. “E-government adoption in Cambodia: a partial least squares approach.” Transforming Government: People, Process and Policy, Volume 4, Issue 2, pp.138-157, 2010. (SCOPUS)
  35. Daeyoung Koh and Jongsu Lee*. “Analysis of Consumers’ Choices and Time-Consumption Behaviors for Various Broadcasting and Telecommunication Convergence Services.” ETRI Journal, Volume 32, Issue 2, pp.302-311, April 2010. (SCI)
  36. Chang Seob Kim, Jungwoo Shin, Misuk Lee, and Jongsu Lee*. “Correlation among Ownership of Home Appliances Using Multivariate Probit Model.” Journal of Global Academy of Marketing Science, Volume 19, Issue 2, pp.19-28, March 2009. (KCI)
  37. Sinawong Sang, Jeong-Dong Lee, and Jongsu Lee. “Adoption of e-Government Services: The Case of Electronic Approval System.” International Journal of E-Adoption, Volume 1, Issue 2, pp.1-22, March 2009.
  38. Sinawong Sang, Jeong-Dong Lee, and Jongsu Lee. “A Study on the Contribution Factors and Challenges to the Implementation of E-Government in Cambodia.” Journal of Software, Volume 4, Issue 6, pp.529-535, August 2009. (SCOPUS)
  39. Jongsu Lee, Chul-Yong Lee, and Tai-Yoo Kim. “A Practical Approach for Beginning the Process of Technology Roadmapping.” International Journal of Technology Management, Volume 47, Issue 4, pp.306-321, 2009. (SSCI)
  40. Jongsu Lee and Minkyu Lee. “Analysis on the Growth of Telecommunication Services: A Global Comparison of Diffusion Patterns.” Applied Economics, Volume 41, Issue 24, pp.3143-3150, 2009. (SSCI)
  41. Jongsu Lee, and Youngsang Cho. “Demand Forecasting of Diesel Passenger Car Considering Consumer Preference and Government Regulation in South Korea.” Transportation Research Part A-Policy and Practice, Volume 43, Issue 4, pp.420-429, May 2009. (SCI/SSCI)
  42. Misuk Lee, Jongsu Lee, and Youngsang Cho. “How a Convergence Product Affects Related Markets: The Case of the Mobile Phone.” ETRI Journal, Volume 31, Issue 2, pp.215-224, April 2009. (SCI)
  43. Jae Young Choi, Daeyoung Koh, and Jongsu Lee*. “Ex-ante simulation of mobile TV market based on consumers' preference data.” Technological Forecasting and Social Change, Volume 75, Issue 7, pp.1043-1053, September 2008. (SSCI)
  44. Gicheol Jeong, Daeyoung Koh, and Jongsu Lee*. “Analysis of the Competitiveness of Broadband over Power Line Communication in Korea.” ETRI Journal, Volume 30, Issue 3, pp.469-479, June 2008. (SCI)
  45. Youngsang Cho, Jongsu Lee, and Tai-Yoo Kim. “The impact of ICT investment and energy price on industrial electricity demand: Dynamic growth model approach.” Energy Policy, Volume 35, Issue 9, pp.4730-4738, September 2007. (SSCI/ SCIE)
  46. Jongsu Lee, Youngsang Cho, Jeong-Dong Lee, and Chul-Yong Lee. “Forecasting future demand for large screen television sets using conjoint analysis with diffusion model.” Technological Forecasting and Social Change, Volume 73, Issue 4, pp.362-376, May 2006. (SSCI)
  47. Milton Mueller, Yuri Park, Jongsu Lee, and Tai-Yoo Kim. “Digital identity: How users value the attributes of online identifiers.” Information Economics and Policy, Volume 18, Issue 4, pp.405-422, November 2006. (SSCI)
  48. Jiwoon Ahn, Jongsu Lee, Jeong-Dong Lee, and Tai-Yoo Kim. “An Analysis of Consumer Preferences among Wireless LAN and Mobile Internet Services.” ETRI Journal, Volume 28, Number 2, pp.205-215, April 2006. (SCI)
  49. Jongsu Lee, Yeonbae Kim, Jeong-Dong Lee, and Yuri Park. “Estimating the extent of potential competition in the Korean mobile telecommunications market: Switching costs and number portability.” International Journal of Industrial Organization, Volume 24, Issue 1, pp.107-124, January 2006. (SSCI)
  50. Yeonbae Kim, Yuri Park, Jeong-Dong Lee, and Jongsu Lee*. “Using stated-preference data to measure the inconvenience cost of spam among Korean E-mail users.” Applied Economics Letters, Volume 13, Issue 12, pp.795-800, 2006. (SSCI)
  51. Sang-Kyu Byun, Jongsu Lee, Jeong-Dong Lee, and Jiwoon Ahn. “Korean Wireless Data Communication Markets and Consumer Technology.” Russel Cooper and Gary Madden (Eds.), Frontiers of Broadband, Electronic and Mobile Commerce, pp.149-164, Physica-Verlag, Heidelberg, July 2004.
  52. Jeong-Dong Lee, Jongsu Lee, and Tai-Yoo Kim. “Ex-ante analysis of welfare change for a liberalization of the natural gas market.” Energy Economics, Volume 26, Issue 3, pp.447-461, May 2004. (SSCI)
  53. Jongsu Lee, Sang-Kyu Byun, Jeong-Dong Lee, and Tai-Yoo Kim. “Evaluation of Technological Innovation in the Cellular Phone Display.” in D.F. Kocaoglu and T.R. Anderson Ed., Technological Management for Reshaping the World, PICMET, Portland, USA, (IEEE Catalog no. 03CH37455), 2003.
  54. Jeong-Dong Lee, Tai-Yoo Kim, and Jongsu Lee*. “Productivity Analysis and Policy Implication for Structural Reform of Vertically Integrated Electric Utility in Korea.” T.T. Fu, C.J. Huang, and K. Lovell (Eds.), Economic Efficiency and Productivity Growth in the Asia-Pacific Region II, pp.365-389, Edward Elgar Publishing Ltd, 2002.